The web analytics is the measurement, the analysis and the reporting of users behavior in order to understand and optimize the use of your website. The web analytics aims to increase the profitability of your website.
The above stated definition is off Common can be found in Wikipedia. But we as a Analyst should use to market ourselves ourself to executives :
Web analytics is an unbiased discipline that actively finds and validates business opportunities by studying the habits and behavior of users, competitors, and trends in the “Big picture"
This describes what web analytics is in terms of output and value (and process), not just in terms of execution..
The above stated definition is off Common can be found in Wikipedia. But we as a Analyst should use to market ourselves ourself to executives :
Web analytics is an unbiased discipline that actively finds and validates business opportunities by studying the habits and behavior of users, competitors, and trends in the “Big picture"
This describes what web analytics is in terms of output and value (and process), not just in terms of execution..
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