I this post I will be covering the correlation that SEO and Web Analytics seeeks and how important it is in the field of Business.
The World Wide Web is the home for millions of online businesses that compete against each other for top Search Engine Optimization (SEO) page renks. So What sets your businesses apart from your compettitors.? and what will attract the users to visit your website or Search engine to rank your site at the top.?. Before planning your SEO Campaign yu should have a fair idea of your targeted audience and how they navigate thrpugh the Web - i.e Web Analytics. By Aligining your web site to improve your user experience as a result of Web Analytics, you'll increase the SEO ranking.
If you want to see successful return from SEO, then you'll nedd to step back and consider the construction design of your website as the starting point. Web analytics is all about understanding the user behavior over a website, which gives the insight into how the further enhancement for your site to improve the user experience. Web Analytics keeps track of all the user actions over the web site. From this records a quantitative report is being compiled providing the Web site performance, which inturn your website can be improved, in turn a boost for SEO.
In short, SEO (Search Engine Optimization) is the process of constructing your site's architecture and using relevant keywords within your content to ensure that your site shows up high in search results for those keywords.
Web analytics is basically a collection of the statistics for your site, such as how many unique visitors, location of visitors, type of browsers they are using, etc. Interestingly, Web analytics can be used to view what keywords are being used by visitors to come to your site, so analytics are often used to determine which keywords you will be optimizing for.
Most of them thinking that once website being listed at the top in the natural seach list the job is done no need analytics. But the foremost thing is that once you've optimized (SEOed) your website, you go back to analytics and look at what's working and what's there to optimize further.
Web analytics is basically a collection of the statistics for your site, such as how many unique visitors, location of visitors, type of browsers they are using, etc. Interestingly, Web analytics can be used to view what keywords are being used by visitors to come to your site, so analytics are often used to determine which keywords you will be optimizing for.
You need to remember that SEO is a journey, not a destination. This means that you'll have to continuously use your web analytic tools to analyze your site and fine tune your SEO strategy. It's an ongoing task that you should turn into a structured process t ensure you get good results out of it.
Hope this post tells all about the hand-in-hand correlation of Web Analytics and SEO...
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