Most sites are not lucky enough to get explicit user feedback. The nature of the web makes it easy for visitors to find you, but also for them to find similar sites. If they get frustrated or cannot seem to make your site work the way they want to, get confused or feel their privacy is being invaded, they will likely move on to another site.
The web allows you to publish your business or content to a very large audience, very easily. But that does not change the need to make sure you understand your audience. By connecting with your visitors, you make them feel more comfortable. If your site “thinks” the way they do, it becomes natural and they will recommend it to friends. Web analytics can give you the power to know how your visitors use your site, to know how they react to your site (or changes on your site) and to improve the quality of the site. The better your visitors feel about using your site, the better your bottom line will be.
The web allows you to publish your business or content to a very large audience, very easily. But that does not change the need to make sure you understand your audience. By connecting with your visitors, you make them feel more comfortable. If your site “thinks” the way they do, it becomes natural and they will recommend it to friends. Web analytics can give you the power to know how your visitors use your site, to know how they react to your site (or changes on your site) and to improve the quality of the site. The better your visitors feel about using your site, the better your bottom line will be.
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